We've been asking you to work around it for years and it was time to build it in – better. Raisely now automatically records UTM parameters, FB cookie values, referrer, user agent, and page path with every action.
That means when someone does something on your Raisely campaign, you can now include the last set of UTM parameters which got them there for even better attribution reporting.
If you're running an appeal with multiple landing pages, you can use reports to break down donations by page and see which has been most successful.
Or, if you're sending supports to sign up to your peer-to-peer campaign from multiple places, you can see which are your most successful acquisition sources and track those right through to how much those supporters raise.
We'll save UTMs for up to 30 days, so even if your supporter leaves the page and comes back, we'll remember and record where they came from!
Here's where you can find the new data goodness.
In your Reports you can now add UTM fields, path, user agent, and referrer for your People, Donations, and Profiles reports
Your Raisely webhooks have a handy new
context object with all attribution information you need, including a few Facebook IDs if you're using a Facebook Pixel.
In the admin panel
You can view attribution when looking at an individual person, profile, or donation in the admin panel. You'll also see it whenever it's available by expanding items in the "History" tab in a person's record.